Our role is to imagine products that don’t exist and guide them to life.


An experienced team bringing elegant solutions

  • Josh Lederer
    Josh LedererHead Honcho

    Josh is Founder and Head Honcho at Lexicon Design. He’s been in the trenches of product design and development for more than 16 years. With experience in corporate, boutique and entrepreneurial consulting practice, he has developed products for a diverse range of clients including New Balance, Coca-Cola, Harley-Davidson, Philips Healthcare, All-Clad Metalcrafters, Mack Truck and the US military. Josh is an Honors graduate of Carnegie Mellon University with a BFA in Industrial Design. When not working (wait, Josh leaves the office?) Josh is restoring a ’58 Austin Healey Sprite and enjoys volunteering in the community.

    • David Aliberti
      David AlibertiMr. Indy500

      David is our resident entrepreneurial car nut. He’s got chops in consumer products, brand strategies, textile manufacturing, furniture and fashion. There isn’t anything he can’t do. Previously, he has assembled and managed design teams for several large companies, steering one of his teams through sales growth of over $225M in 6 years. Dave is a graduate of Carnegie Mellon University with a BFA in industrial design and holds an Associate’s degree in Mechanical Engineering and Design. In 2007, David started his own specialty sports car company Sterling Sports Cars, which he continues to manage.

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