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Design is our Language
NormaTec asked Lexicon to design a backpack featuring custom storage options. The end result is a rugged pack with tons of space for tech and gear, designed to work with an athletic lifestyle. Sized to work as a carry-on for easy transport, it seamlessly stores and protects the Normatech recovery gear with space for the customer's daily carry items.
Lexicon worked with Props to design a first of its kind travel case that becomes a work surface during layovers and a luggage rack at the destination. Lexicon provided industrial design, user experience design, and packaging design.